Put the Customer First – it’s a mantra our employees live by today, and it was instilled into our company DNA long ago by our founder, Ralph Braun. 

The story goes that one Friday afternoon Ralph wheeled down the assembly line and picked one of the newly built vans to test drive over the weekend. He asked a foreman for the keys, and the startled employee stuttered, “Well, Mr. Braun, I didn’t realize you’d be taking this van today.”

Ralph turned to the man and said, “Would you have built it any differently if you had?”

The foreman said, “No, sir.”

“Well, tell your team to build every van like you’re building it for me. Or better yet, your own mother or your child – because someday you may have to,” said Ralph.