It’s the start of a new year, and with that comes the time for doing individual performance reviews; how well did our managers and employees perform last year relative to their goals and objectives? The concept, of course, is that if our company goals are clear and important, and they get properly cascaded to the department and individual level, and they deliver on their goals, everyone will be satisfied and well compensated. Right? That’s nice in theory but hard to make work in practice. Those companies that do this well are typically the highest performers.
At BraunAbility, we provide wheelchair lifts and wheelchair vans for people with disabilities. If we do that better than anyone else, we will certainly outperform our competition and be successful. As I am working through this year’s performance reviews, it is clear to me that everything we do must have a connection to our customers, the very people that buy and then use our wheelchair lifts and handicap vans everyday. I have thought long and hard about this over the years, and I believe that everything we do and every goal we have should be accompanied with the question, “What will that do for our customer?”
Try it. Pick something out that is a goal at the company where you work. Ask, “If we are/I am successful, what will that do for our customers?” Today an employee asked me about a plastic flare in one of our newly-developed mobility vans. “What is wrong with this flare; why is manufacturing asking me to have it modified . . . again!” This relates to a goal we have to ensure our wheel chair vans look as OEM-like as possible. We want our wheelchair van conversions to be an extension of what a Toyota or Chrysler or GM minivan looks like. So, how does this benefit our customers? They can have a feeling of pride in driving a wheelchair van that looks professional, modern, and is fully functional. And that feeling of pride, coupled with the new freedom of mobility, can be just as important as the function of the ramp van itself.
I truly believe that every goal we have can and should have a connection back to satisfying our customers. If not, is it a goal worth pursuing? Try the test and share with me what you find by commenting below.
BraunAbility can handle all of your vehicle financing needs with competitive interest rates and custom-structured programs and flexible financing terms up to XX months.
*New XXXX BraunAbility XXXXXXXX. Monthly payment amount advertised is based on $XX,XXX at X.X% for XX months. All monthly payments are subject to approved credit and XX% down payment. Not all applicants will qualify. Starting MSRP excludes tax, tag, registration, title, destination/delivery charge, service contracts, and dealer fees. Monthly payment is based upon estimated selling price of the vehicle in U.S. dollars and does not include applicable cash back, rebates, and net trade-in allowance. Programs are subject to change or termination without notice and residency restrictions may apply to some programs. Consult your local BraunAbility dealer for actual price and complete details. Advertised wheelchair accessible vehicle is subject to prior sale.
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BraunAbility Reference Material Information/Usage Guide
BraunAbility is pleased to offer reference material such as manuals, instructions and other items at no charge to our customers.
Since the material is for reference only, there is some information that we would like to ensure is understood.
This material is for reference only. BraunAbility insists that you contact an authorized factory trained BraunAbility dealer to service your BraunAbility product. Please call the BraunAbility Customer Experience Group at 1-800-488-0359 to locate your nearest dealer.
Please review the “worry-free” warranty on the back cover of any BraunAbility product manual. It clearly indicates that the warranty is void if service work is performed by an unauthorized person.
If your BraunAbility vehicle conversion is in need of service, please contact your nearest BraunAbility service center before taking the vehicle to the manufacture dealership. Please remember that additional costs incurred at the vehicle manufacturer dealership will be your responsibility.